The brand originated from a meeting: that of Franck, sales director, and Chloé, artistic director. A Parisian couple, complementary and passionate about fashion. They decided to embark together on the great adventure of entrepreneurship, and in 2015 FRNCH (a contraction of their two first names) was born.

Their aim: to discover the latest trends and offer quality pieces. By combining this with their desire to offer a different, inclusive women's wardrobe, one in which women feel good, FRNCH establishes its universe where creativity, urban pieces and individuality harmonize perfectly.

After a little over five years building FRNCH together, a breath of fresh air swept through when Chloé took over the brand's direction on her own. Her unique vision and desire for a fresh approach led FRNCH to create for women, by women.

With its authentic approach, FRNCH captures the unique essence of the independent woman who breaks free from conventions. She embraces color and prints, blurring the lines between chic and casual. Her goal: to cultivate curiosity and originality.

FRNCH's expertise stems primarily from Chloé's past experience. Her childhood spent in her parents' sewing workshop and her knowledge of the fashion industry and ready-to-wear factories instill in FRNCH its essence. She puts her knowledge at the service of the brand, which allowed it to capture its clientele from the very beginning.

The expertise also stems from the rich cultural background of its teams, drawn from all corners of the world. They are a source of inspiration and make the collections increasingly cosmopolitan. From development to communication, FRNCH takes you on a journey through their aspirations and diverse worlds.

Each collection is guided by a theme and tells a story, a journey or a significant moment in life.

FRNCH's philosophy reflects our team: free and creative spirits. We cultivate curiosity and open-mindedness so that everyone's backgrounds can intersect, intertwine, and create positive synergies. Our cosmopolitan world is what makes us unique and makes FRNCH girls women of many facets.

With their confident stride, free-spirited silhouette, and nonchalant air, the #FRNCHgirls don't take themselves too seriously and are completely comfortable in their own skin. Bold and full of humor, they perfectly mix prints, playing with volumes and textures. It's the recipe for a successful mix & match.

To be FRNCH is to be FREE, COLORFUL and PASSIONATE or AUDACIEVE.